SEO Christchurch

SEO or search engine optimisation is a digital marketing strategy intended to increase the organic visibility and organic traffic of a website in the organic search listings. The process for SEO follows a repeatable framework that focusses on the on-site, off-site, content, and technical optimisation of a website to meet search engine best practices and ensure that a website and its content matches search demand.

The idea behind SEO is pretty simple – put your business in front of more users when they are looking to purchase the goods or services that you offer. The more often that users see your brand, the more likely they are to trust your business and to end up being a customer. While the premise for SEO is relatively simple, the process to get to the top of the organic search results requires consistency and the right strategy.

SEO should focus on meeting user intent – not tricking search engines into ranking you. Websites need to create content and deliver a user experience that matches user expectations. As Christchurch SEO consultants, our job is to understand the types of keywords and phrases that users that are most likely to transact with your business are searching for in Google. By understanding their search behaviour, we can tailor an SEO strategy to meet the demands and expectations of the user.

Perhaps the best reason to invest in SEO services for your business is that paying for online advertising is expensive. A recent study carried out found that the average cost per lead from paid marketing had increased by a staggering 91% over the last 12-months. As PPC advertising costs continue to rise, SEO provides a scalable, cost-effective alternative for businesses that are looking to secure long-term growth.

Yes, SEO continues to be one of the most effective ways to reach your target audience online and drive long-term and scalable company growth.

Each year, hundreds of different “SEO gurus” from around the world come out of hiding to proclaim that ‘SEO is dead’. This is nothing new, they’ve been banging on about the same thing for the last decade. But the reality is that for more than 60% of businesses, Google and organic traffic continue to be the main driver of website traffic.

The fact is that SEO has changed dramatically over the last five years. More recently, SEO has continued to evolve rapidly over the last 12-months as Google and other search engines do their best to combat the rising tide of web spam. As a result, SEO agencies need to be continually reviewing and refining their process to continue producing effective SEO strategies.

As long as your target audience continues to use search engines to find the products or goods that your business offers, then SEO and SEM will always have a place in your digital marketing strategy.

SEO is a repeatable, process driven strategy that optimises the on-site, off-site, technical, and content elements of a website (also known as the four pillars of SEO) to increase organic traffic.

If you’re on this page, then you’re seeing the effects of a successful SEO strategy for yourself. As a Christchurch SEO agency, we don’t do any other form of marketing to win new clients. 100% of businesses that we work with find us through organic search for keywords like “SEO Agency Christchurch” or “Christchurch SEO expert”. We appear at the top of Google for these keywords by implementing the same SEO strategies that we implement for our clients.

As SEO consultants, it’s our job to understand not only your business, but also your target audience. By using the right SEO tools with the right expertise, our team of SEO consultants can uncover the most lucrative search terms for your niche. Armed with this intel, we can then reverse engineer an SEO strategy that addresses the four pillars of SEO to increase your organic web exposure.

To quote Google’s Search Liaison John Mueller; “It depends”.

And while we can appreciate that is an annoyingly non-specific response, the truth is that the timeframe to see results from SEO results can vary quite a lot.

For a business that is already set up, has a strong domain, and has previous SEO results on the board, then it is significantly easier to go in and tweak that strategy to help that business reach the next level of SEO success.

Conversely, for a new website that does not have the same trust or authority with Google, it can take much longer to see results.

Some of the factors that will influence how long it takes for SEO to work include:

• The age of the website
• Previous SEO work
• Competition in your niche
• Your goals and desired outcomes
• Your starting point for rankings
• Your SEO investment

As a rule of thumb, it will generally take anywhere from 3-6 months to start to see results from SEO services. For some companies, it can be faster, while for others, it can be slower. Based on an audit of your website and after an initial consultation, we’ll be able to give you more insight into the timeframe to expect.

SEO is an ongoing process that requires constant effort and attention. The sites that you see at the top of the search engines in your industry are there as a result of consistent application over an extended period. Just like going to the gym, SEO takes a little while to begin to show results. And in the same vein, once those results begin to show, it requires consistent application for them to remain.

If you ‘stop’ doing SEO, then you can expect to see a gradual drop off as your competitors begin to catch up and eventually pass you. Google (and other search engines) reward active sites that are continually providing value to users. As such, SEO should be viewed as an ongoing activity that is required to sustain long-term results.

The cost of SEO services in Christchurch ranges from $1,400 per month (plus GST) up to $10,000 per month (plus GST) depending on the size of the website, the nature of the industry, and the unique requirements of the business.

The fact is the cost of SEO in Christchurch can vary dramatically between digital marketing agencies. Some agencies will offer SEO Christchurch as an ‘add on’ service for their existing digital marketing offering without really understanding what’s involved. As a result, the quality of services that are delivered and the outcomes vary dramatically.

Before comparing SEO costs, it’s important to look at what you’re getting, the competency of the SEO company, and who will actually be doing the work.

Just like anything in the digital marketing space, you get out exactly what you put in. We know that we are not the cheapest SEO in Christchurch – and we don’t intend to be. Our goal is to produce the highest ROI for our clients by using the right processes, employing local SEO experts, and ensuring that our quality control is stringent.

It depends on your business goals, the immediacy that you need traffic and your short and long-term business goals.

If your goal is to drive traffic to your website immediately, then Google Ads is a great way to win immediate traffic. In the long-term, Google Ads can be expensive and difficult to maintain at a high level – which is why people turn to SEO.

Search engine optimisation is a long-term marketing strategy that is ideal for businesses that are looking to build a sustainable marketing funnel. While SEO takes time to work, the long-term benefit is increased trust, greater brand awareness, and scalable search engine visibility that is not limited by your budget.

In a word – very.

There is an old saying that “content is King” in SEO and as the quality of content continues to plummet in the search results (largely due to AI writing tools) the cream is really starting to rise to the top. We pride ourselves on being a content-first agency that builds all of our content around providing informative, human-written content that speaks to your target audience and aligns with your brand’s tone and voice.

When you work with Safari Digital, you’ll get a dedicated team of SEO content writers who know how to write well-researched, valuable content that aligns with your brand and ticks all of those SEO boxes that are needed to get you ranking. If you’ve already got an in-house content writer, then we can work with you to amplify your SEO copywriting efforts and increase the output.

Alternatively, if you’re looking for a ‘hands-off’ approach, you’ll find that all of our SEO campaigns have a monthly content allocation included as standard. In the initial part of your SEO campaign, this content allocation is typically allocated to the transactional pages on your website (products or services) while down the line, we’ll split this allocation between content marketing (blogs) and ongoing improvements to your transactional web pages.

Backlinks are those links that link your website to other websites online. Usually seen as those blue, in-text links on other websites, backlinks play a crucial role in the way that search engines perceive your website.

Think of backlinks as a job reference. The more references that you have from other websites, the more likely search engines are to trust your website. Each backlink that you receive is a vote of confidence that search engines use to determine the perceived trust of your website. We take a long-term, white hat approach to link building that is about securing high-quality, relevant links to your website that promote long-term trust and search engine visibility.

If we were to put an arbitrary number of it, the weight of backlinks in the “SEO equation” is around 30-40%. In other words, backlinks are an indispensable element in building your organic search traffic and creating long-term stream of organic visitors to your website.

Yes! We provide monthly SEO reports, a 24/7 reporting dashboard with live ranking updates and Google Analytics and Google Search Console integration.

We are a small team, so we’re able to provide up-to-date reporting and personalised service – in other words, you won’t be getting a pre-generated SEO report every month with figures that you can already see for yourself. Unlike bigger agencies, we provide SEO reporting that shows you an unfiltered view of your SEO performance with complete visibility of the on-site, off-site, technical, and content updates that we complete throughout the month.

Because we’re a dedicated SEO agency, you won’t have to go through layers of red tape or a revolving door of account managers. You’ll get a dedicated point of contact (usually two) who can provide you with assistance, insights, and will be able to answer any questions that you may have along the way.