Local SEO Specialists
Local SEO helps small, medium, and large businesses to reach their target audience with laser precision to drive more conversions than conventional search engine optimisation strategies.
By taking a location-centric approach, companies can effectively cut down on their competition to achieve faster results with buy-ready customers that are ready to purchase your products or book a service with your business.
In 2024, customers are turning to Google in droves to connect with local businesses. According to the latest data, a whopping 97% of consumers will search online before visiting a business in their area. And what’s even more scary is that 46% of all searches contain a local component like a suburb, city, or ‘near me’ suffix.
As local SEO specialists, we help businesses in New Zealand to be found by their target audience online. We aren’t interested in driving meaningless traffic to your website – we want to connect your business with motivated, local customers that are going to transact with your business. By implementing an effective local SEO strategy for your business, we can effectively cut down on your marketing spend and help you to own your area and reach your target audience more efficiently than conventional SEO marketing strategies.
Custom Solutions
No cookie cutter templates here, we deliver customised SEO solutions.
ROI Focus
We care about growth – not meaningless SEO metrics and vanity metrics.
Long-Term Results
Future-proof SEO strategies that drive long-term, sustainable growth.
What is Local SEO?
Local SEO or localised search engine optimisation is much the same as regular SEO except the focus is on appearing for local search terms. For instance, instead of ranking for “Plumber” which is a general, highly competitive search term that could simply be someone looking for information, we want to rank you for search terms like “Plumber + Location of Searcher” so that we can connect you with customers in your area.
Local SEO is the perfect digital marketing strategy for businesses that operate in a predefined service area, have a bricks and mortar business, or simply want to target users in one (or more) geographic area.
Google delivers extremely targeted results to users. If you’ve ever searched for a query from your mobile and then made that same search later in another location, you may have noticed that the search results looked different. In essence, Google uses your location data (even when you’re on a desktop) and a range of other data-points to curate localised results that are most likely to meet your expectations.
As local SEO specialists, it’s our job to understand the factors that make a business rank in a specific area. By working with local businesses, we can understand where your customers are located and what we need to do to ensure that your business appears to these customers. Local search marketing is about understanding where your customers are located, what your customers are searching for, and then reverse-engineering a solution that meets their needs with your goods or services.
Why Local SEO is So Important
Local SEO is a cost-effective way to capture more customers and appear in front of customers that are most likely to transact with your business. By ranking in the organic search results, Google Maps, and on the map pack, your business can effectively connect with users in your area. Here are some of the reasons why local SEO is so important for your business:
Our Proven Approach to Local SEO
Local SEO Audit
A local SEO audit helps us to uncover more about your business, where you service, what your competitors are doing, and how we can reach your target market more effectively with a localised approach to search engine optimisation.
On-Site SEO Strategy
Our on-site strategy includes meta data, localised keyword research, local structured data, local landing page creation, and SEO copywriting that matches your brand. We’ll work directly with your team to engineer the best on-page approach.
Off-Site SEO Strategy
Off-site or off-page that builds a strong reputation for your brand through high-quality backlinks, strong social signals, and consistent online map listings. Off-page helps to boost trust with search engines to grow your local organic visibility.
Localised Content
Localised SEO friendly content ensures that we provide relevant, valuable information that is relevant to where you service. Localised content means higher conversions, more effective on-site funnels, and targeted traffic to your website.
Google Business Setup
Google Business (formerly Google My Business) is an essential local ranking factor. We optimise photos, your products and services, your business description, your Google Business Posts, and provide strategies to appear in the map pack.
Tracking & Reporting
Tracking and reporting helps us to understand what is working and what we can improve. We provide transparent SEO reporting with 24/7 keyword tracking, a customised reporting dash, and insights on the metrics that matter for your business.
Frequently Asked Questions
All of your Local SEO FAQs – answered.
Service Areas
Book your free SEO consultation
Grow Your Business with Local SEO
Book a free consultation to find out how effective a localised search strategy can be for your business.
