SEO Auckland

Before we dive into the nuances of search engine optimisation, let’s start with what SEO actually is and why it is important for Auckland businesses.

SEO or search engine optimisation is the ongoing process of refining the on-site, off-site, technical, and content of a website to improve search rankings and overall organic search visibility. SEO is the most popular digital marketing channel with more than 63% of all businesses investing in SEO services.

The idea behind SEO is simple – get more users to your website. The implementation and strategy is a bit more nuanced. When you do SEO with a company that understands the end goal (drive revenue and business KPIs), you quickly learn that SEO is more about attracting qualified leads to your websites and less about winning more and more traffic.

When users are on the website, it’s about funnelling them towards a conversion goal that meets your business objectives. Whether that means making a purchase or getting them to complete an enquiry form or make a booking – the goal is to win leads from customers that are interested in transacting with your business.

Yes, SEO continues to be one of the most effective and scalable online marketing solutions for companies looking to drive long-term growth.

The fact is each year we see hundreds of different articles from self-proclaimed digital marketing gurus claiming that SEO is dead. And while the SEO that they are doing – blackhat, spammy tactics, may no longer be effective, that doesn’t mean that SEO doesn’t work anymore.

SEO has changed dramatically over the last five-years. Many of the spammy, shortsighted SEO tactics that may have worked a few years ago are all but dead. As Auckland SEO experts, it’s our job to continue to evolve and improve our strategy in-line with the latest guidance and best-practices from Google.

So long as your target market continues to use search engines to find the types of products or services that you offer, then SEO will always have a place in your digital marketing strategy.

SEO is a long-term marketing strategy intended to provide a sustainable, long-term source of leads for a business. Unlike PPC marketing (pay per click) that can have businesses appearing online in a matter of hours – SEO takes time.

If you are looking to drive immediate traffic to your website or you’re working towards a short-term deadline, then SEO isn’t for you. If, however, you’re looking for a way to build brand awareness, topical authority, and long-term leads, then SEO is a cost effective, long-term strategy that can make that happen.

Aside from the fact that SEO is scalable and can bring a (theoretically) infinite number of leads to your website, the other reasons why SEO is so important are:

• SEO builds trust with users
• SEO helps to establish businesses as industry leaders
• SEO helps businesses to manage their brand reputation
• SEO is cost-effective and allows businesses to scale without spending more

SEO won’t be for everyone. It requires patience and a ‘trust the process’ mindset that can be hard to follow. We’ve seen it so many times – businesses get lured in by a great sales pitch only to be left short. It’s essential to find an SEO Agency in Auckland that you can trust.

If you’re reading this, then you’re seeing the effects of a successful SEO strategy for yourself. As a digital marketing agency, we don’t do any other marketing to showcase our services. We drive our business and win new customers entirely through our own SEO strategy.

By ranking for relevant keywords – in our case that means “SEO Agency Auckland” or “SEO Services Auckland”, we’re able to appear at the top of Google for relevant keywords and in front of businesses owners and marketing managers like you.

SEO is about understanding what your target market is searching for, the kinds of keywords that they are using to find the products or services that you offer, and then reverse engineering an on-page, off-page, content, and technical SEO strategy that put you in front of them. SEO is a process-driven marketing channel that requires a careful and consistent approach.

The cost of SEO services in Auckland starts at around $1,400 per month (+GST) for SMEs and goes up to $10,000+ (+GST) per month for enterprise-sized businesses with high-level SEO requirements.

The truth is the cost of SEO in Auckland can vary dramatically between different SEO agencies. Some digital marketing agencies will offer extremely cheap SEO services as an “add-on” to other digital marketing services that they already offer. While others (like us) specialise solely in search engine optimisation and provide high-level SEO strategies that yield faster, more sustainable long-term results.

Just like anything in the digital marketing space – you get what you pay for. Before choosing an Auckland SEO Agency, it’s worth understanding their process, their current clients and the types of results they expect to get.

SEO can help almost any type of business to increase exposure and attract relevant, qualified leads online. If your target audience uses search engines to find the products or services that you sell, then there’s a good chance that SEO can help your business to grow. If, on the other hand, you have a new product that lacks awareness, you may be better off with other marketing channels.

Based on your initial consultation, our team of SEO Auckland consultants will be able to provide you with transparent advice around whether or not SEO is the best digital marketing strategy for your business.

Choosing between Google Ads and Search Engine Optimisation comes down to your short- and long-term business goals.

If your short-term goal is to win immediate traffic, then Google Ads is a great way to get found and start winning traffic immediately. In the long-term, Google Ads can become difficult to scale due to costs – which is where organic marketing comes in.

Search Engine Optimisation is a long-term, scalable digital marketing channel that is ideal for businesses that are looking to build a sustainable marketing strategy. As a rule of thumb, SEO takes anywhere from 3-6 months to begin working (depending on your starting point). However, while SEO does have a ‘lag’ it does provide unrivalled scalability and, in most cases, becomes the most important marketing channel for businesses.

In the words of Google’s John Mueller – “it depends”.

And while this is a totally unsatisfying response, it’s important to emphasise that each business is completely different. Your industry, your competition, your website age, your previous SEO efforts, and a myriad of other factors that are unique to your business will all have a tangible impact on your SEO timeline.

As a rule of thumb, we generally say that SEO can take anywhere from 3-6 months to begin to produce results. For companies that have an established SEO strategy that needs tweaking, then that timeline may be much shorter. On the flip side, for new businesses with no previous SEO work, it may take longer to see results.

Based on the initial audit that we do of your website, our Auckland SEO consultants will be able to provide you with a more accurate timeframe.